Frank Ocean was by no means one for the highlight. Practically every thing the reclusive musician ever put his title to has debuted with minimal fanfare, together with Homer, Ocean’s high-quality jewellery model.
As an illustration, hardly anybody outdoors of Ocean’s internal circle was conscious of Homer when Ocean quietly launched the road in 2018 — its public reveal got here solely three years later, a lot to music-starved followers’ chagrin.
Homer’s revival in 2025 was much less refined than abrupt, although, as the luxurious label burst again to life with a sudden surge of summertime exercise that included new jewellery designs, new shops in Los Angeles and London, and a brand new search for the Homer retailer in New York.
Solely a few months prior, Homer was laying dormant. Even the occasional trickle of newness, had lengthy since dried up. Its Instagram web page hadn’t up to date since June 23, 2023, for example.
Nearly two years to the date, it sprang again to life according to the brand new items.
Provided that that is all indicative of Homer’s newly vivid future, we determined to scope the brand new Homer house within the New York Jewelers Change constructing, which situates Ocean’s luxurious label alongside a handful of native sellers.
Homer’s product, which included jewellery, scarves, rubber equipment, and particular Prada jackets, was initially solely out there from its NYC retailer; events who could not cease by had been solely in a position to place orders from bodily catalogs despatched by request from the Homer web site. A number of months after launch, nonetheless, Homer started promoting its wares on-line, with emailed newsletters touting new arrivals.
One current missive listed gadgets from Homer’s current Frankenstein-Wire jewellery line, cocreated with longstanding New York jewellery designer Barry Kieselstein-Wire. Picks included a “Excessive Jewellery Necklace” fabricated from 18k white gold and studded with over 2,200 lab-grown diamonds that retails for nearly $700,000.
Sticker shock is a Homer signature. “I didn’t need our work to be any inexpensive than Cartier,” Ocean stated when Homer debuted in 2021.
Although not one of the gadgets presently out there from Homer’s net store are fairly as dear because the million-dollar chains that Homer provided upon launch, it is now promoting a number of equally costly gadgets not to date faraway from Cartier’s personal high-jewelry pricing.
And there is nonetheless clearly a Homer buyer. That is a minimum of partially as a result of there’ll by no means not be a Frank Ocean fan, actually, nevertheless it does not change the truth that Homer’s net store has bought out of items like a $535 “Coronary heart Ring With Screw” and XL-sized “Bullet Gap Coronary heart Pendant” for $29,500.
On the Homer’s New York outpost, an assortment of contemporary jewellery was out there in starkly crisp show instances, framed by cabinets filled with Homer’s modernist packaging.
No surprises there — the jewellery retailer is a jewellery retailer! — nevertheless it’s price a cease for anybody curious concerning the still-enigmatic Homer undertaking.
The pendants’ intricate shapes and sparkly lab-grown diamonds take advantage of sense IRL, underlining Ocean’s preliminary want to make Homer an offline-only proposition. You will not run into Ocean on the retailer, thoughts you, although he did attend its opening 2021 in typical modest style.
So, truly, you by no means know.
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