EXCLUSIVE: Challenge Runway followers appear to be extremely anticipating Heidi Klum‘s return to the long-lasting franchise.
The trailer for Season 21, which landed on-line July 1, amassed 42.7M views throughout platforms (together with Fb, Twitter, Instagram, TikTok, Snapchat and YouTube) inside 9 days of launch, making it the best performing trailer in Freeform historical past, per Disney.
That’s a fairly monster efficiency that units up Challenge Runway for a promising return to tv with this Disney reboot. Whereas Freeform doesn’t usually peel again the curtain on its efficiency metrics, Deadline did beforehand report that the trailer for Season 2 of Merciless Summer season was pacing to interrupt the identical report in 2023 with round 24M views in 10 days. Though it was two years in the past, that may assist illustrate how properly Challenge Runway‘s trailer is doing.
Klum will host Season 21 of Challenge Runway, and the previous mannequin will even function a choose. She shall be joined by OG choose Nina García, with Regulation Roach rounding out the judging panel. Christian Siriano will mentor the designers.
The competitors collection made its debut on Bravo in 2004 and revolutionized the fact style. Challenge Runway ran for 5 seasons on Bravo earlier than transferring to Lifetime for eleven extra seasons. For its seventeenth season, the present returned to Bravo, the place it ran for 4 seasons.
Spyglass Media Group and Alfred Road Industries produce Challenge Runway. Gary Barber and Sean Hoagland function government producers for Spyglass. Dan Cutforth, Jane Lipsitz, Nan Strait, Dan Volpe, Michael Rucker, and San Heng function government producers for Alfred Road Industries. Klum, Siriano, and Garcia additionally function government producers.
Challenge Runway will premiere Season 21 with a two-episode drop on Thursday, July 31 at 9 p.m. ET on Freeform. The episode shall be out there to stream shortly after for Hulu and Disney+ subscribers. Subsequent episodes will air weekly at 10 p.m. ET.
See the trailer under.
